Mirfield-based digital marketing agency Fishtank has acquired another agency business in the town to expand and strengthen the creative services it offers.
Boom Marketing has joined the Fishtank family as its managing director Andrew Moore retires after 13 years.
Four staff members have joined Fishtank bringing experience in print, production and traditional marketing.
Fishtank founder and CEO Damien Fisher said: “Ultimately, this isn’t about becoming a bigger agency.
“It’s about becoming a better one, continuing to invest in our people, supporting ambitious businesses across Yorkshire and beyond, and building on the fantastic foundations that both Boom and Fishtank have already created.
“For Andrew planning his retirement was never about completing a simple transaction. It was about finding the right custodians to protect his team, look after his clients and build upon everything he had created over the last decade.
“This has strengthened our creative offering and perfectly complements our performance marketing, web and digital capabilities.”
Damien added: “For existing clients across both agencies, day-to-day contacts and trusted relationships remain completely unchanged.
“What changes is the increase in expertise available under one roof, ensuring complete continuity alongside exciting new opportunities for growth.”
Boom Marketing, founded in 2013, has built a loyal client base across blue chip, retail, manufacturing and distribution sectors with expertise in graphic design and signage.
Andrew said: “When I decided to retire, selling the business was never about completing a transaction. I felt a real responsibility to make sure our clients and our team would continue to be looked after and supported.
“After spending time with Damien and the rest of the Fishtank team, it became clear they shared the same values.
“They genuinely care about their clients, look after their people and produce exceptional work.
“For me, this was never about a sales agreement. It was about finding the right custodians for everything we have built.”
Earlier this year Fishtank merged with public relations agency Wild PR founded by Katrina Cliff in Huddersfield in 2014.
